Geoff Cox Car Sales, a family run business established in 1967 has since grown into a major Midland located retail car and motorhome centre and are area representatives for New Ford, New Proton and premier dealers for Adria Mobil Motorhomes. Together with Geoff Cox the S2udio set about creating a new brand identity for the group since the introduction of the Ford name in 2012. The re-brand developed into a new, fresh, clean style that enabled both brands to sit perfectly in each others company. The Geoff Cox brand positioning ‘Forwards Together’ captures what is at the heart of the business, close family bonds and new partnerships building and pushing the company further. A strong print media and online presence ensures this dealer stays forefront of mind for customers at buying time.